There are two possible options.

1. You sell a file and it should be accessible only for the customer who purchased it. (e-books, photos, music and other e-goods)

Use the "Files" tab on the product details page to upload a file. The customer will get a link to it as soon as the order status is set to Accepted. More information about this feature: E-goods

2. A file should be accessible for all customers. (For example instructions for product)

  • upload your file to any hosting. if you don't have one, you can use Dropbox: it's free

  • add a link to this file to your product's description using HTML editor.

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